Delta Consulting-Study Abroad, Business Management, Export Import

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Customer Relationship Management (CRM)


The goal of any industry is to increase customer loyalty by providing customized products and services, as appropriate. It has a significant impact on the bottom line through increasing sales, improving plant capacity, reducing customer service costs, improving asset utilization. That’s the reason why CRM plays a vital role in an organization’s success now and will be in the future. It provides the structure for how relationships with customers are developed and maintained. One of the important tools of CRM is customer segmentation and service accordingly.  
 

Profitability

Growth

Volume

Competitive positioning

Market knowledge

Market share goals/ penetration

Technology

Resources

Margin

Compatibility

Trade channel

Buying Behavior

                                                                                                    Key Criteria to categorize our customers 

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